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PBS News Hour - Segments

Canadian tourism to U.S. drops dramatically amid Trump’s harsh rhetoric

PBS News Hour - Segments

PBS NewsHour

Daily News, News

4.11K Ratings

🗓️ 16 July 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

Canada sends more tourists to America than any other country. Last year, Canadians made over 20 million visits to the U.S. and spent more than $20 billion. But this year, many are avoiding U.S. travel. William Brangham reports. PBS News is supported by - https://www.pbs.org/newshour/about/funders

Transcript

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0:00.0

More Canadians come to America than tourists from any other country.

0:06.0

Last year, Canadians made over 20 million visits to the U.S. and spent more than $20 billion

0:12.0

dollars here. But this year, many are not coming to America, as I saw firsthand on a recent

0:18.0

trip to Vermont right near the Canadian border.

0:26.9

In a normal summer, the Kingdom trails in Vermont's northeast kingdom near the Quebec border would be teeming with Canadian bikers. But executive director Abby Long says this season has been a rough

0:33.9

ride. We have seen that 50% decline in our Canadian members.

0:38.2

25 miles away at Hill Farmstead Brewery, business is off by a third.

0:43.3

We just had a large festival last weekend and 50 or 60 of the ticket holders just did not

0:50.1

come.

0:51.5

Last year, 20 million Canadians visited the U.S. That's over a quarter of all the tourists

0:56.8

who come here. But in June, car crossings to America dropped by 33 percent. That's the sixth

1:03.6

consecutive month of decline. Air travel has also plummeted. So why are Canadians staying away? Frankly, Canada should be the 51st state.

1:13.5

Most offensive to northern neighbors like Julie Morrison has been President Trump's rhetoric.

1:18.6

This threat of annexation by, you know, this very powerful, militarized ally.

1:28.5

We took it very, very seriously.

1:31.1

And honestly, it's frightening.

1:33.2

Morrison has happy memories of her many American vacations,

1:36.9

but now she's staying home.

1:39.1

We don't have a lot of tools.

1:41.3

And, well, tourism is one of the tools that we have. I feel that I've been slapped across

1:47.8

the face by this president. Quebecer Harold White has vacationed in Maine for the last six decades.

1:54.4

This year, he canceled his annual trip. And I have many U.S. friends, American friends that I will not be seeing in person for a while because of this.

...

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