Hello, I've just nipped in before your BBC podcast starts to tell you all about

You're Dead to Me. We're the comedy podcast that takes history seriously, also from the BBC

and presented by me, Greg Jenner. I should have told you that at the beginning, sorry.

Anyway, like many other BBC podcasts, such as Desert Island Discs, Evil Genius, or In Our Time,

your Dead to Me is available first on BBC Sounds, a whole month earlier than anywhere

else in fact. So if you can't wait another day to hear the very latest in history and loads

of other good stuff, then listen first on BBC Sounds.

Have you had that feeling that food just tastes better on holiday?

You might not be imagining it.

The same botanical sores, but in different environments, can change the flavor, the colors, smells, everything.

This is the food chain from the BBC World Service with me, Ruth Alexander,

and this week we're finding out to what extent it's possible to taste place, a concept known as terroir. I think it is both tangible and intangible

simultaneously. The idea that environment influences flavor is typically associated with wine,

but more food and drink producers are arguing it applies to their products too.

What you are tasting is a lifetime of biochemical responses of the plant adapting and growing to its environment.

We'll find out whether it can be measured and why it might be worth doing so.

The concept of terroir is so important in our particular moment in history.

It all started with an email to the food chain at bbc.co.uk.

From a listener.

Hi, my name is Lauren Konopaz.

I'm an American currently living in Brussels,

having grown up all over the world,

...