How do you get 2 million users on an app? Like, that has to cost so much money. Okay, getting distribution acquiring customers really hard. But then, like you just said, how do you keep them? That's right. Because there's so many other things that are distracting them. That's right. Everything's fighting for your focus. And people open their phone like 52 times a day. So it's really hard. You've got to have high

quality content. You got to have an incredible product that's very snappy. You also have to be

very secure. AI is lowering the barrier to entry on everything. So there's not as much upfront

costs, but you still have all of the hard work that you need to do, testing

and iterating over time to keep people engaged. You've raised capital. You guys have gotten

funding and all this stuff. So at some point, you've got to get investors or return.

We raised venture capital, strategic capital, high net worse, all that good stuff, people that

believe in us. But, you know, the people that

invested in us knew from the very beginning. This is margin and mission. It's profit and purpose.

It has to be both. And the way that we built the company is we wanted it to be a 200-year plan,

not a five-year plan.

All right, Matt, so you're serial entrepreneur.

You've found a homestack and most recently pray.com where you guys already have 25 million downloads,

the 2 million active users, the biggest praying app like in the world.

Yeah.

How did you even come up with these ideas? We reach around 7 million

people a day, uh, which is pretty remarkable. We started in, uh, July 7th, 2016, but Ryan, for me,

it all started with a 15 year old girl who was pregnant walking down the street to an abortion clinic.

And she stopped in at a church on her way there and asked the pastor about the biggest decision she was going to make in her life up to that point.

And the pastor connected her with a pastor in Los Angeles who planted a small church. And the pastor in Los Angeles said,

you know, it's Providence. You just called me today. I'm counseling this married couple

who's been trying to have children for 10 years and couldn't. Why don't you ask the girl if she'd

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