Can Xerox reinvent itself for another 100 years?

Decoder with Nilay Patel

Vox Media Podcast Network

Technology, Business

4.3 • 3.2K Ratings

🗓️ 9 March 2023

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Intro: Steve Bandrowczak, the CEO of Xerox, an iconic company that got started all the way back in 1906 as a manufacturer of photo paper and is, of course, best known for pioneering the copy machine. Here in 2023, Xerox has moved well beyond paper. It now works with companies large and small to provide IT services: it optimizes workflows, manages data, automates parts of businesses, and yes, still fixes the printers. Steve insists there’s still a lot in the world to print, and selling and servicing printers continues to be where Xerox begins its relationships with most customers. And fixing printers is getting high tech: Steve is excited about his new AR app that walks you through getting the copy machine working again so you don’t have to wait for a technician to come fix it. We also talked about the future of Xerox’s legendary Palo Alto Research Center, or PARC, whether Xerox wants more consolidation, and we even spitball some ideas about how to get Gen Z excited about printers. Links: John Visentin, Xerox C.E.O., Dies at 59 Xerox Ousts CEO In Deal With Icahn Carl Icahn Makes Case for Xerox-HP Union Xerox abandons $35 billion hostile bid for HP Apple Lisa: the ‘OK’ Computer About PARC, a Xerox Company Transcript: https://www.theverge.com/e/23394156 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Hadley Robinson and it was edited by Jackson Bierfeldt. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Support for this podcast comes from Toyota Crown.
0:04.3	The all-new Toyota Crown wants to help you stay in the now with each and every drive.
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0:27.4	Wherever you go, the all-new Toyota Crown you make a statement.
0:31.2	The car that says so much, visit Toyota.com slash crown to learn more.
0:36.4	Toyota, let's go places.
0:42.8	Hello and welcome to Decoder.
0:43.8	I'm Neil Abitel, Editor and Chief of the Verge.
0:45.7	And Decoder is my show about big ideas and other problems.
0:49.0	This week we're launching a special mini-series we're calling the Centennial Series,
0:53.7	featuring companies that have been in business for more than 100 years.
0:57.9	Up first I'm talking to Steve Banderzack, the CEO of Xerox, an iconic company that got started
1:03.8	all the way back in 1906 as a manufacturer of photo paper.
1:07.8	And of course is best known for pioneering the copy machine.
1:11.1	Here in 2023 Xerox has moved well beyond payment.
1:14.3	And now works with companies large and small as a provider of IT services.
1:18.4	It optimizes their workflows, manages data,
1:21.3	automates entire parts of businesses, and yes, it still fixes the printers.
1:25.7	And fixing this printers is getting high tech.
1:28.2	Steve is really excited about Xerox's new AR app that walks you through getting the
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