For a moment there, the phrase body positivity was everywhere, like avocado toast or the

Icebox challenge, quote unquote, plus size models grace the covers of Cosmo and Sports Illustrated.

Network television took notice.

I feel like inside me, there's an even fatter person just trying to get out.

No one wants to be the fat girl.

We check the archives and CNN publish pieces with titles like,

Will 2010 be the Year of the Plus?

And then, OZempic entered the chat.

Oh, oh, oh, oh, Zemmig.

So new weight loss drugs everybody's talking about.

It's new drugs used to treat diabetes and obesity.

And now everybody lying, everyone's like, a smaller portion.

Like, shut the f*** up.

You're on ozempic, or what of those?

And just like that, the introduction of semaglutide medications from diabetes treatment to weight loss wonder

ushered in a vibe shift, a big one.

This spring, Vogue Business released a size inclusivity report that found, quote,

the pendulum has swung back to the glamorization of thinness.

Heroin chic is trending, plus size models found less work on the fashion week runways, and the American

Society of Plastic Surgeons announced we're entering the ballet body era. Now it's worth noting

that when body positivity moved from activist circles to Victoria's secret runway show, the phrase

lost some of its meaning. Is body positivity just a marketing device to sell music in panties?

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