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The Sporkful

Can We Go Viral On TikTok? (Reheat)

The Sporkful

SiriusXM Podcasts

Arts

4.63.8K Ratings

🗓️ 5 December 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

TikTok is the wild west of the food media world. It’s less professionalized than Instagram and YouTube, and it holds the promise of virality from the very first time you post. So we wondered: What actually makes a food TikTok go viral?

Transcript

Click on a timestamp to play from that location

0:00.0

Serious XM Podcasts.

0:10.0

Hey everyone, Dan here with another sportful reheat for you, and this one involves something called TikTok. Have you heard of this? I think the kids are into it.

0:19.9

So listen, we did this episode a while

0:21.7

back where I tried to make my first ever TikTok video go viral. I did market research.

0:27.4

I spoke to experts. I enlisted my wife as a cinematographer. I definitely thought way too

0:32.7

hard about it. But let me tell you, this is an episode that so many people have talked to me since

0:36.7

it came out. It's really a fan favorite. And if you missed it the first time around or wanted to hear it again, this is your chance. And hey, I'm still posting on TikTok. Find me there at the Sporkful. One more quick note, Joanne Lee Molinaro, who you're going to hear from in this episode, just came out with a new cookbookbook and I love everything that Joanne does.

0:54.3

She's phenomenal.

0:55.0

So you should definitely get it.

0:56.4

It's called the Korean Vegan Homemade recipes and stories from my kitchen.

1:00.7

Remember, there's an episode you want us to pull out of the deep freezer for a reheat.

1:03.9

Drop us a line at hello at sporkful.com.

1:07.5

Thanks and enjoy.

1:14.1

I think TikTok is sort of the place that all the new food trends are happening. It's where anyone who wants to be an internet food personality is starting out.

1:19.2

It's like the place where it feels like you have the biggest shot of being noticed in the

1:22.7

food space online, especially when platforms like YouTube and Instagram feel so professionalized and sort of so

1:29.1

saturated with people who have been doing this for a long time, TikTok still feels like there's

1:33.7

opportunity there.

1:35.0

And I think we can agree that if you want to start off in the world of like food and food media,

1:38.5

the last thing you'd want to do is start a podcast.

1:41.5

Yeah, probably.

1:51.1

Okay. podcast. Yeah, probably. This is the Sporkful.

...

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