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Always read the label. So I logged on to Twitter one afternoon while I was at work and I saw a tweet from one of my favorite

Tik-Tok creators kind of freaking out.

Palmer Hosh is a culture reporter for Business Insider and a Tik-Toc expert.

All of their views and all of their likes on the platform had completely disappeared.

And as Palmer well knows, Tik-Tok is all about the numbers. The number of

followers you have, how many views, and the number of likes on your videos. More

likes and followers mean more influence, more connection.

So I logged on to Tik-Tok, then I started to go on to individual users pages and saw that they

had no views, which did seem pretty particularly weird, and that all of their light

counts had disappeared. It looked like it was happening cross-platform as well.

And what Palmer saw among Tik-Tock users, pure panic.

Yo, John, don't you have like 15 million flowers on Tik-Tok?

...