It's important to understand how many of the decisions at every point are built around that perception and that narrative, that tech is just taking over everything.

And so we just expect, well, it's just going to happen with cars next.

Hello. Hello and welcome to Tech Won't Save Us.

I'm your host, Paris Marks, and this week my guest is Edward Niedermeyer.

Ed is the author of Ludacris, the unvarnished story of Tesla Motors, and a co-host of the Autonocast.

And I also want to make sure that we include this disclosure that Ed also does communications for the Partners for Autonomous Vehicle Education,

where he mainly handles content and education, and that is a group of more than 90 companies

that includes major automakers and companies that are working on autonomous vehicle technology like Waymo.

But I will also note that Ed has been reporting on Tesla since 2015 and has been in this

position for the last two years. And I trust his perspective on Tesla. And you also notice in our

conversation, you know, if I feel that there are things that should be said about other

automakers or other companies in the autonomous vehicle space, that I have no problem jumping

in to add that. And Ed, you know, even backs me up in making those points and adds to it. So you might

have noticed recently that Tesla has been in the news quite a bit. You know, obviously it's nothing

new for Elon Musk himself to be in the news, but Tesla has been hit with new allegations of

workplace racism in recent months, on top of the ongoing stories about what it's like to work at

Tesla and Tesla vehicles have been being recalled more and more often. So there is something happening

at Tesla or maybe something has been happening for a long time and it's only now getting the

attention that it deserves. And since Ed has been on this story for a very long time, has written

a really good book about it. I thought this was a great time to have him on the show to finally have that discussion about Tesla itself. And so we don't necessarily get into

those really recent stories because I wanted to have a broader conversation to actually

dig into this company itself from its beginning, what we can learn from that, some of the big

...