Can Taylor Swift really bring a £1bn economic gold rush?
This Is Why
Sky News
4.0 • 552 Ratings
🗓️ 16 August 2024
⏱️ 23 minutes
🧾️ Download transcript
Summary
From concerts and tours to merchandise and deals, the power of Swift's brand not only earns her money but boosts economies by millions. One estimate suggests that on the latest leg of her Eras Tour, Swift's fans are expected to bring in £300m to London alone, as the capital hosts more shows than any other city in the world.
On this episode, Niall Paterson is joined by our entertainment reporter Gemma Peplow to learn more about the appeal of Swift and her place in the music industry.
Niall is also joined by Maria Psyllou, assistant professor in economics at the University of Birmingham, to analyse 'Swiftonomics' and its impact.
In this episode, we discuss the average amount spent on going to a Taylor Swift gig. The figures come from a report published by Barclays earlier this year.
Producer: Rosie Gillott
Editor: Paul Stanworth
Transcript
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| 0:00.0 | Right then, who's all in for Cancer Research UK's Race for Life? |
| 0:04.1 | Anglers, ramblers, climbers, biversiders, surfers, gamers, bikers, hang gliders! |
| 0:11.3 | Bookclubbers! |
| 0:12.0 | Let's go all in against cancer, all in to help fund life-saving research. |
| 0:16.9 | Join our London events throughout the summer. |
| 0:19.5 | Sign up now from just £14.99. |
| 0:22.7 | Visit racefor-life.org. |
| 0:25.0 | Prices vary by event distance and participant age. |
| 0:29.8 | You know what you're getting with a conference? |
| 0:34.2 | Laptop backpacks. |
| 0:36.6 | Security Pass Lanyard |
| 0:38.3 | If you could just pop this on? |
| 0:39.3 | Being asked, how was your journey in? |
| 0:41.3 | How was your journey in? |
| 0:42.3 | An array of triangular sandwiches. |
| 0:44.3 | Hmm. |
| 0:45.3 | Having to deal with a small crisis back at the office. |
| 0:51.3 | Sometimes in life you just know what you're getting, like a great night's sleep and a tasty breakfast |
| 0:57.4 | you know what you're getting the premiere in hello it's me beth rigby from the electoral dysfunction |
| 1:03.2 | podcast and i wanted to let you know that we are going on tour we're coming to london solford |
| 1:09.5 | liverpool and glasgow ruth davidson will of course be there too we're coming to London, Solford, Liverpool and Glasgow. |
| 1:11.4 | Ruth Davidson will of course |
... |
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