How do you measure what can't be touched?

Motley Full Money starts now.

Welcome to Motley Full Money.

I'm Deja Bullard here with Motley Full Analyst, David Meyer.

David, how are you doing today?

I'm doing great.

How are you?

I'm doing well.

You gave me some food for thought earlier this week, because on the Motley Full Morning

show for our membership, you talked about valuing intangible assets.

So I think about that a lot today with Accenture's earnings, because they're kind of intangible.

But let's start with basic definition.

What are intangible assets?

How do you define that?

So the easiest way to think about it is, a tangible asset would be something I could put

in my hands, right?

So an intangible asset is something I can't necessarily, is something that I, it's not

physical, right?

It's not something I could pick up, it's not a, it's not a touch, it's not a building or

maybe some parts in inventory or a machinery and things like that.

What it, what it tends to revolve around are things like a company's brand, which is

valuable, right?

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