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Can Story Protocol Tokenize the $70 Trillion IP Market? | Jason Zhao

Bankless

[email protected]

Tech News, News, Technology

4.81.1K Ratings

🗓️ 29 April 2025

⏱️ 56 minutes

🧾️ Download transcript

Summary

Can Crypto disrupt the IP Market?

In this episode, we dive deep with Jason Zhao, co-founder of Story Protocol, on how their new token launch could unlock the $70 trillion intellectual property market. We explore the bold vision of making IP liquid, programmable, and globally accessible — and how crypto-native creators, DAOs, and even major studios could reshape how stories are owned and built.

This might just be crypto's most ambitious attempt at disrupting the media yet.

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TIMESTAMPS

0:00 Intro
5:48 Why Onchain IP?
16:52 Eliminating Lawyers
24:41 Step One
28:56 Code as Law
38:38 Ownership Protection
45:35 Onchain IP Nuances
53:11 Final Words
56:30 Closing & Disclaimers

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RESOURCES

Jason Zhao
https://x.com/jasonjzhao

Story Protocol
https://x.com/storyprotocol

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Not financial or tax advice. See our investment disclosures here:
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Transcript

Click on a timestamp to play from that location

0:00.0

You have to climb this ladder.

0:01.3

You have to swallow this pill.

0:02.5

You have to accept reality.

0:03.6

Like, you need the stable coin to get random people that don't care

0:07.2

about the ideological part of crypto to use crypto.

0:09.4

And then maybe then they'll take that ladder

0:11.5

and they'll climb up and they'll use Eath.

0:13.1

And maybe they don't even want to use stable coins anymore.

0:14.9

But ultimately, stable coins are how we have to get there.

0:17.2

Right.

0:17.3

So I think Story takes out a push.

0:25.8

Welcome to Bankless, where we explore the frontier of internet money and internet finance.

0:30.8

And today on Bank Cliffs, we are exploring the frontier of tokenized intellectual property on a blockchain.

0:38.3

There's a new blockchain out there called Story Protocol, and its mission is to tokenize the world's IP and put it on chain. But their real vision is not to necessarily tokenize like currently existing IP, call it Trad IP.

0:45.3

They also, they do want to do that, but they also want to unlock future potential, future IP,

0:49.3

future content and enable a net new era of human creativity and just kind of be the IP layer for the internet.

0:58.3

And I think that's a very different construction of a blockchain than anyone in the

1:02.7

crypto space has really ever really comprehended before.

1:05.8

And my first initial reaction to the concept of tokenize IP as well, IP is a nation state legal system

1:14.1

construct. And blockchains are not meant to cooperate necessarily with nation states. They are

1:19.7

meant to be a layer higher than nation states. And so it's weird to me that we are taking this

1:24.4

nation state concept and trying to imbue it into a blockchain.

...

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