Can software companies survive the AI boom?
Marketplace Tech
Marketplace
4.5 • 1.3K Ratings
🗓️ 18 February 2026
⏱️ 9 minutes
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Summary
As artificial intelligence companies roll out more sophisticated agents, many analysts and investors raised concerns that AI could replace traditional software. Some are dubbing this the “SaaSpocolypse.”
New AI tools allow users to “vibe code,” or describe what you’d like to create in plain language and have the AI generate the code for you. This could make some software easier for companies to create themselves.
Marketplace’s Stephanie Hughes spoke with Daniel Newman, CEO of The Futurum Group, a technology research firm, to learn more.
Transcript
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| 0:00.0 | Programming is supported by prescription landscape, serving commercial clients across the Twin Cities since 1980, with grounds care, snow management, parking lot services, and seasonal decor. |
| 0:11.0 | Learn more at rxlandscape.com. |
| 0:14.7 | AI is going to replace software, or is it? |
| 0:18.3 | From American Public Media, this is Marketplace Tech. I'm Stephanie Hughes. |
| 0:31.0 | As AI tools become more sophisticated, some analysts believe they could replace traditional |
| 0:36.0 | software. |
| 0:36.9 | Think project management tools, |
| 0:38.8 | customer relationship management technology, maybe even supply chain software. This would upend |
| 0:44.5 | the software as a service or SaaS industry, as we know it. I spoke about this with Daniel Newman, |
| 0:50.9 | who leads the Futurum Group, a tech research firm. Well, right now, what we're seeing is this incredible pace in which AI is innovating, |
| 0:57.6 | and especially in the area of code development and software development. |
| 1:01.4 | And this is creating this really interesting inflection right now in the market, |
| 1:05.1 | because people are looking at software that for the longest time has been the way we've done things, |
| 1:10.0 | which had a very intense and |
| 1:12.2 | very skill-specific development cycle. And then, of course, it's had a very specific subset |
| 1:17.1 | of companies that have been providing the key software's two enterprises and two businesses. |
| 1:22.5 | And AI has sort of created this moment where people are starting to say, well, if we can |
| 1:26.9 | develop software that's perfect for us on our own versus maybe using something that was built for |
| 1:33.1 | everybody out of the box that takes a lot of customization and also special skills, |
| 1:37.7 | there's a lot of questions right now with how much does this change in industry? |
| 1:41.7 | So what tools are AI companies offering that might directly compete with |
| 1:46.1 | products from traditional software companies? I think first of all, we've got to bifurcate whether |
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