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TED Talks Daily

Can salad dressing transform capitalism? | Alex Amouyel

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.111.9K Ratings

🗓️ 23 January 2025

⏱️ 13 minutes

🧾️ Download transcript

Summary

What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently.

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Transcript

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0:00.0

It's a Sunweb holiday.

0:02.2

Hi there, we're Sunweb and we love ski holidays.

0:05.6

That feeling of cruising down beautiful slopes.

0:08.5

It's a feeling we want to share.

0:10.1

We want you to get the most out of your ski holiday.

0:12.9

That's why with Sunweb, your lift pass is always included, which saves you serious money.

0:18.5

That's money for a rounder drinks at the aprae, treating yourself at the spa,

0:22.2

or maybe to just put in your piggy bank. Discover how bring you new ideas to spark your curiosity every day.

0:44.7

I'm your host, Elise Hume.

0:46.5

You've probably seen in the grocery store the salad dressing bearing the face of actor Paul Newman.

0:51.6

It's called Newman's Own, and it turns out the brand gives 100% of its

0:56.8

profit to purpose-driven causes. All of it. In her 2024 talk, the president and CEO of Newman's

1:03.9

own foundation, Alex Amuiel, sheds light on the ingredients it takes for other companies to follow suit.

1:14.1

I was at a restaurant in Miami a few months ago in the now super trendy Winwood district.

1:21.0

Right at the center of the menu, I noticed a $26 dollar cauliflower tops with goat cheese and shishito herb vinegrette. Now, $26 cauliflower, tops with goat's cheese and shishito herb vinaigrette.

1:29.2

Now, $26 for cauliflower might already make you angry.

1:34.0

But what my friends and I found particularly absurd

1:36.7

was the restaurant's proud announcement

1:38.7

that if you purchase this one dish,

1:41.2

they would give 1% of the proceeds to environmental non-profits. So let's do the math.

1:47.7

That's 26 cents, and we can solve climate change. Yay! And it was just this one dish on the menu.

1:56.1

You wanted to order the barata with Sudachi green tomatoes? Tough luck for the planet. This restaurant is not the

...

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