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The extended news night.

You call an election, out comes the megaphone, out comes the soapbox, and out comes this.

The son backs Blair.

April 1997, the first day of the election campaign that would see Blair ushered into power as the first Labour Prime Minister

for 18 years. And the endorsement of the Sun newspaper then seemed to be, I remember it vividly,

the most important thing that could happen in a general election campaign.

And here we are, four weeks in to this election campaign,

no newspaper has particularly declared.

Is anyone taking that much interest in what newspapers say anymore?

Do newspapers still count?

Welcome to the newsagents. The newsagents. It's John. It's Emily.

And if you take your mind back a really long way, there was that famous hubristic declaration

from the Sun newspaper after the 1992 election, I know, a million years ago,

where the Sun said it was the Sun what won it. The Sun claimed to have been such a powerful

force in British electoral politics that it determined that John Major had won the 92 election

and Neil Kinnock had lost.

And a cataclysmic moment, nearly two decades on,

when Gordon Brown thought he had retained the son's support

only to find out right in the middle of his own conference

just before he went to make the leader's speech

...