Hello, I'm Ed Butler and welcome to Business Daily from the BBC.

Coming up, why cattle farmers in the United States are still backing their president to fight their corner.

All the administrations have tried to be nice.

This guy stepped in and he says, I'm going to use a different form of his own.

And he's willing to say, I don't care what the cost is.

Enough is enough. Yes, there's a trade war between Trump and China, but there's also a beef race on, a battle

to feed Asia's increasingly meet hungry citizens. Will the US win it, or will it be Brazil?

And at what cost? There's obviously been increased deforestation of the Amazon.

Cattle ranching is a significant player in that deforestation.

Where's the beef? Today's Business Daily from the BBC.

The sound of man and cow in perfect harmony there.

Dave Wright, a farmer, calling in his cattle on his property in Ewing,

northeast Nebraska in the US Midwest.

Of course, today's happy ruminants like these will be tomorrow's TV dinners.

And on an almighty scale, it seems, global demand for beef is rising everywhere, especially in Asia,

where increasingly middle-class wealth means a far greater appetite for steak.

The UN reckons that global meat consumption could increase by 76% by mid-century.

And according to Joshua Specht, he's a historian at Monash University in the US,

that is partly because eating meat signifies prosperity.

Meat on the table means you've arrived.

He says it all started back in the early 20th century when U.S. beef production

became an industrial process. The meat industry pioneered a lot of the techniques, the things

...