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Inside the Hive

Can Negative Ads Alone Beat Trump in November?

Inside the Hive

Vanity Fair

News

4.21.5K Ratings

🗓️ 17 July 2020

⏱️ 47 minutes

🧾️ Download transcript

Summary

GOP consultant and Never-Trumper John Weaver talks to “Inside the Hive” about the origins and aims of the Lincoln Project, the PAC that’s kicking out incendiary viral ads aimed at exploiting Trump’s self-regard and paranoia and keeping him on the defensive. Weaver analyzes the Biden campaign and argues that a relentless barrage of negative advertising will weaken Trump and help “clear the air” for Biden’s positive message. He also implores nervous Democrats to stop fretting and follow their lead: “They’re more worried about losing than winning,” Weaver says of Democrats. “Stop worrying about November and beat the shit out of him now.” Also listen in for the exclusive premiere trailer to the new HBO movie, The Swamp. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Welcome to Inside the Hive. It's Joe Hagen here with Emily Jane Fox. Hello,

0:08.0

Hello. Hello. I called you by your middle name. Emily Jane Fox. You can call me whatever you want to call me. My

0:15.9

preferred co-host. We are here today in the middle of summer. We don't know

0:22.3

what's going to happen.

0:24.1

If you're a Joe Biden fan, you are cautiously optimistic.

0:29.8

If you're a Trump fan, you don't really care what happens because you just always believe in Trump.

0:34.0

That's right. That feels about right. I feel like my sister called me this morning and she said to me, do you think Biden's going to win?

0:47.9

And I had no real answer for her.

0:52.0

I think I'm always very cautious about predicting anything and I'm very careful about my

0:55.8

opinions even in conversations with my sister, but I don't know. I have no idea what's going

1:01.2

to happen. I think that I don't fully trust the

1:04.5

polls as you and I talk about all the time because we've been jilted in the past by

1:10.0

polling and I definitely don't trust national polls.

1:15.0

I just think that you have a lot of people who don't answer honestly

1:18.9

to these questions about whether or not they would support Trump.

1:21.6

And I think part of that is because his actions

1:25.4

just continue to get crazier and crazier. If you did support him I don't I understand

1:29.3

why you wouldn't answer honestly about why you were not going to vote for him or going to vote for him in November.

1:35.6

Paranoia is our friend. You know, we have to take the Won't get fooled again strategy in which we do not trust any optimistic information

1:48.4

Act as if you're going to lose. I mean this is what David Plough was saying even a few months ago you know in these

1:53.8

battleground states no matter where you see the numbers just assume that it's that he's

1:58.6

ten points higher than you think he is and I've been thinking a lot about, you know, just to give us a little back padding here. We've been covering a lot of the things that people need to know on this podcast.

...

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