Can My Email Subject Line Impact Click-Through Rates?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business, Small Business, Getting Started, Passive Income, Business Advice, Business Strategy, Marketing, Podcasting, Online Entrepreneurship

4.9 • 636 Ratings

🗓️ 10 June 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Michael, who has been split-testing his email subject lines. Can the email's subject line affect the click-throughs that the reader makes? Share your thoughts on this topic on Twitter at #AskPat624. Do you have a question about email marketing? Record it at http://www.askpat.com/. Thanks to our sponsor, Active Campaign. To learn more about their integrated, automated marketing campaign and to get a free trial, visit http://activecampaign.com/askpat. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:07.0	www.com
0:09.0	Askpath.
0:10.0	Hey, what's up, everybody, Pafflin here, and welcome to episode 624 of AskPath.
0:15.0	Thank you so much for joining me today.
0:17.0	As always, I'm here to help you by answer your online business questions five days a week. We have a great and very interesting question today from Michael.
0:24.0	But before we get to that, I do want to thank ActiveCampaign, which is today's sponsor.
0:28.1	ActiveCampaign is an advanced email marketing, marketing automation, and sales CRM platform.
0:33.8	That features a very simple and easy-to-use interface.
0:36.3	Visit ActiveCampaign.com slash Ask Pat and see firsthand how an integrated, automated marketing
0:41.0	and sales platform can revolutionize your promotional efforts.
0:44.3	You can sign up for a 14-day free trial now, no credit card needed, no training fees,
0:48.2	there's no contract, pricing is accessible to any business size.
0:53.1	Again, that's ActiveCampaign.com slash ask pat.
0:56.5	All right, now here's today's question from Michael.
0:59.8	Hey, Pat, this is Mike.
1:00.9	I hope you're doing fantastic.
1:02.4	All right, here's the question.
1:05.6	Do you think the subject line of an email
1:09.4	can affect the click-through rate of the email.
1:13.1	All right, quick scenario.
1:14.6	You're split-testing subject lines of an email.
	...

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