Can Liquid Glass Save Apple's Dominance? & Power Ranking Brands' Marketing

Morning Brew Daily

Morning Brew

News, Business, Business News

4.4 • 2.8K Ratings

🗓️ 20 June 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 609: Neal and Toby sit down with branding and marketing expert Ashwinn Krishnaswamy (@shwinnabegobrand) about Apple’s recent WWDC conference and if its Liquid Glass redesign is worth the hype. Also, the latest brand moves by OpenAI, Nike, and HBO. Then, what’s the future of influencer marketing and how will AI become a powerful tool in the advertising business. Plus, what’s the real reason a company should do a rebrand and if it actually yields returns. Finally, a quick power ranking of some of the best marketing moves in the last couple years. Gain the edge with Amazon Ads by going to ⁠advertising.amazon.com/startnow⁠ Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: ⁠https://www.swap.fm/l/mbd-note⁠ Watch Morning Brew Daily Here: ⁠https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Support comes from ServiceNow. We're for people doing the fulfilling work they actually want to do.
0:05.9	That's why this ad was written and read by a real person and not AI. You know what people don't want to do?
0:11.6	Boring, busy work. Now with AI agents built into the ServiceNow platform, you can automate millions of repetitive tasks in every corner of your business, IT, HR, and more, so your people
0:22.1	can focus on the work that they want to do. That's putting AI agents to work for people.
0:27.1	It's your turn. Visit servicenow.com.
0:32.1	Good morning, Brew, Daily Show. I'm Neil Fryman. And I'm Toby Howell.
0:36.3	Today we have a special Friday
0:37.8	interview episode coming your way. We're talking with a branding and marketing expert about Apple's
0:42.9	liquid glass redesign, smart list launching a wireless company, and why AI marketing kind of stinks.
0:49.2	It's Friday, June 20th. let's ride.
1:02.0	Raise your hand if you've ever had some thoughts on a company's logo change or redesign.
1:03.7	Yeah, a lot of you.
1:15.2	Everyone has opinions on marketing and branding, but perhaps no one's thought more deeply about the subject than our guest today, Ashwin Krishna-Swami, on a special summer Friday episode of Morning Brew Daily.
1:18.3	Yesterday, Juneteenth was a company holiday for Morning Brew.
1:20.9	So today you get to hear us talk to Ashwin.
1:27.4	He's a consumer brand builder extraordinaire, helping launch numerous consumer-facing companies through his own design agency.
1:27.9	He's the guy you'd go to to bring your idea for a pickleball shoe company or a non-alcoholic champagne
1:33.0	brand to life, advising you on stuff like, what should your logo be?
1:36.8	Who's your ideal customer?
1:38.1	Are you even good at pickleball?
1:39.6	We asked him about some recent branding debacles like HBO Max changing its name every other week and
1:45.2	Jaguar doing whatever that was. Ashtman also told us the one thing every AI company is messing
	...

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