Can 'Immersive' Van Gogh Beat the Real Thing?

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The Wall Street Journal

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🗓️ 15 December 2021

⏱️ 16 minutes

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Summary

The painter Vincent Van Gogh is having a moment. Right now, multiple companies are battling to sell tickets to dozens of immersive shows of his work, which involve virtual-reality headsets and large-scale projections. WSJ's Kelly Crow tells the story behind this new way of viewing art and why it is creating a challenge for museums. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Right now, there's a very particular trend taking over the art world.
0:10.6	Van Gogh immersive experiences.
0:13.2	From Dubai to New York, Dallas to Berlin, people can't get enough of Vincent Van Gogh's
0:18.2	paintings projected onto walls, ceilings, and floors.
0:22.9	Our producer Rachel Humphries went to one of these in London.
0:25.9	We go, big name, and... oh wow!
0:33.3	She walked into a room where Van Gogh's paintings were animated and projected onto every wall.
0:39.3	Visitors watched it all from deck chairs as speakers blared Van Gogh's words.
0:50.8	And then, Rachel strapped on a VR headset and was transported to Van Gogh's corner of Southern
0:56.3	France.
0:57.3	Headset's going on.
0:58.3	I mean Van Gogh's province.
1:00.7	It's very beautiful.
1:01.7	Oh, there's a chicken going over the chicken.
1:06.1	Ah, now we're looking at the famous Stoeynites.
1:10.8	Immersive experiences like this one are showing how art can draw big crowds.
1:16.9	But they're also forcing museums to rethink how they can lure in people to see the original
1:23.1	paintings.
1:27.2	Welcome to the journal, our show about money, business, and power.
1:31.4	I'm Kate Leimbaugh.
1:32.7	It's Wednesday, December 15th.
1:40.4	Moving up on the show, how immersive Van Gogh is changing the way we see art.
	...

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