Can I Have More Than One Target Customer Type?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 31 March 2016
⏱️ 10 minutes
🧾️ Download transcript
Summary
Today's question comes from Serena, who is struggling to determine who her target customer is. Can she have more than one type of target customer? Serena’s website is http://thriftdiving.com. In this episode, I mention the post by Kevin Kelly called 1,000 True Fans (http://kk.org/thetechnium/1000-true-fans/). Do you have a question about determining who your customers are? Record it at http://www.askpat.com/.
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Transcript
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| 0:00.0 | AskPath. |
| 0:07.0 | www. |
| 0:09.0 | Hey, what's up, everybody? |
| 0:12.0 | Pat Flynn here and welcome to episode 573 of Ask Pat. |
| 0:15.0 | Thank you so much for joining me today. |
| 0:16.0 | As always, I'm here to help you by answering your online business questions five days a week. |
| 0:20.0 | Okay, here's today's question from Serena. Hey, Pat, I'm here to help you by answering your online business questions five days a week. Okay, here's today's question from Serena. |
| 0:23.9 | Hey, Pat, I'm Serena from thriftdiving.com. |
| 0:27.6 | Okay, so my problem is this. |
| 0:29.2 | I don't know who my target customers are and how I should be creating content for them. |
| 0:34.3 | So I've been getting up at 4 a.m. daily, working on my one thing, which has been |
| 0:38.8 | business planning, and I've got some semblance of a business plan done. And now I'm working on my |
| 0:43.5 | marketing plan, editorial calendar. So the problem is that I've got several categories of content, |
| 0:48.7 | everything from showing all things that I find at the thrift store, to furniture makeovers, to power tools, |
| 0:55.5 | home improvement projects. And I love doing all of these creative things. But as a result, |
| 1:01.2 | I have several segments of customers and I don't know who my one target customer really is. |
| 1:06.7 | So my question is this. When you've got a site that offers several categories of content, |
| 1:11.7 | which may have different segments of customers, is it okay to even have several target customers, |
| 1:17.8 | number one? |
| 1:18.7 | And is it okay to just rotate your content among the categories to satisfy several target |
| 1:26.9 | customers? |
| 1:27.7 | So that's what I'd love to know. |
... |
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