Hello and welcome to The Rundown, a podcast from Politics Home with me Alan Tolhurst.

This week, as Reform continued to top a further series of polls, putting them ahead of every other party,

we're looking at why so many voters are turning away from the two main parties and looking at

Nigel Farage's direction, and how likely they are to

convert the reform curious masses into an election winning majority. So we've teamed up once again

with the polling and strategy gurus at Think's Insight, who this week conducted focus groups

with a host of former Labour and Conservative voters who are thinking of backing reform next time

round. Some seriously considering it, others who are just starting to have their heads turned,

asking them why they are ditching their previous party and what Farage needs to do to seal the deal.

So to assess the results of this work and look at how and why the political landscape of the UK is continuing to change.

I'm delighted to be joined by Ali Jennings, director at thinks,

along with leading academic Paula Surridge,

Professor of Political Sociology at Bristol University, and my boss here at Paul Home, our editor, Adam Payne.

So, Ali, if you can just start us off, explain kind of what the work is that you've done

and why you're kind of looked at the

voters in this particular way. Yeah. So we are doing some work at Thinks, really exploring the

two big insurgent parties in British politics at the moment. So this month, we're looking at

Reform UK and in the New Year, we're going to do the same with the Greens. And we really thought

that there's this really strong stereotype of with the Greens. And we really thought that there's this

really strong stereotype of a reform voter. And we wanted to sort of explore that and challenge that

and understand it in more detail. So we've done some focus groups exploring with those who didn't vote

reform last time. Two with those who are really strongly considering reform, so who say there's a very

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