Can Elon Turn the Twitter Ship Around?

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 3 November 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 5: EMERGENCY POD – Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) had to spontaneously hop on the mic to talk about Elon’s $44 Billion takeover of the world’s most topical social app, Twitter, and the steps he’s already taken to monetize the company. Then, the crew plays “what would you do as Elon Musk” and give their own ideas into how to turn the Twitter ship around. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Sophia Amoruso (@sophiaamoruso) Jesse Pujji (@jspujji) 00:00 - Cold Open 00:58 - Intro 01:11 - The Rundown 01:41 - Chronology of Elon’s story acquiring Twitter 06:41 - Elon announcing Twitter Blue 10:38 - Elon’s new Twitter Cohort 12:37 - Advertisers hinting to pull money out of Twitter 13:35 - Jesse’s on what he’d do as CEO of Twitter 17:06 - Sophia on never wanting to be Elon Musk 21:29 - Alex on the 6 Steps to turn Twitter around 23:17 - How the crew would monetize Twitter 26:23 - Lessons for entrepreneurs watching Links: Elon’s Tweet about “Twitter Blue” Stephen King hating on Elon Advertisers leaving Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	We have an emergency podcast. This is not the typical crazy ones episode, but there's big news,
0:05.8	which means it's time for some big conversation. Today, Jesse, Sophia and I are going to be talking
0:10.9	about the basically only thing that is definitely on Twitter, but also in most media publications.
0:17.8	And that is Elon Musk's acquisition of Twitter and kind of all of the different things and
0:23.2	shenanigans that are going on in the background around how he's going to turn the ship around.
0:26.8	That's Halloween party I was going to after this metal show on Saturday, and I was dressed for
0:31.9	a metal concert, but I think I probably looked like I was wearing costume. And my friend texted me
0:35.9	and she was like, Elon's here and I was like, what? And I show up and she was like, oh, he's
0:41.1	over there and he like disappeared. And then like Jason Callacanis is like standing at the bar
0:44.6	by himself. He was like a friend. And I was like, hey, he was like, yeah, we're flying to New York
0:50.2	tomorrow to like fix Twitter. Yep, we're Sunday. The life of Sophia. I'm also, man.
0:57.2	So let's do this thing. What's up, everyone? I'm Alex Lieberman. And I'm Sophia Emerizo.
1:04.2	Yo, this is Jesse Pooji. And this is the crazy ones. So here's the rundown. I'm going to give
1:11.6	just a quick chronology of what's basically happened with Twitter over the last several months
1:16.8	to get us to where we are today. We're going to play a fun game where if we were in the driver's
1:21.7	seat of Twitter, how would we basically run the business? We each only have 90 seconds to give our
1:28.5	answer. And then we're going to just discuss what entrepreneurs can learn from how Elon is going
1:34.1	about running this business while also running SpaceX and Tesla and having a lot of other
1:38.6	shit going on like going to Halloween parties with his mom. Quick chronology. March 14, 2022,
1:43.7	Elon reached a 9.4% stake in Twitter. He started accumulating that stake in January. April 5,
1:50.5	Elon took a seat on the board of Twitter. April 10th, he did a quick reversal, said he wouldn't
1:56.7	join the board. Also my sister's birthday. Happy birthday, Sydney. April 14, Musk offers to buy
	...

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