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The Breakdown

Can Elon Musk’s Twitter Challenge the Internet’s Advertising Model?

The Breakdown

Blockworks

Investing, Business

4.8786 Ratings

🗓️ 2 November 2022

⏱️ 21 minutes

🧾️ Download transcript

Summary

This episode is sponsored by Nexo.io, Circle and FTX US.   On today’s episode, NLW recaps the first few days following Elon Musk’s takeover of Twitter, including who he has fired and brought in, how the company is thinking about content moderation, a new payment plan for verification and, of course, dogecoin.  - Nexo Pro allows you to trade on the spot and futures markets with a 50% discount on fees. You always get the best possible prices from all the available liquidity sources and can earn interest or borrow funds as you wait for your next trade. Get started today on pro.nexo.io. - Circle, the sole issuer of the trusted and reliable stablecoin USDC, is our sponsor for today’s show. USDC is a fast, cost-effective solution for global payments at internet speeds. Learn how businesses are taking advantage of these opportunities at Circle’s USDC Hub for Businesses. - FTX US is the safe, regulated way to buy Bitcoin, ETH, SOL and other digital assets. Trade crypto with up to 85% lower fees than top competitors and trade ETH and SOL NFTs with no gas fees and subsidized gas on withdrawals. Sign up at FTX.US today. - “The Breakdown” is written, produced by and features Nathaniel Whittemore aka NLW, with editing by Rob Mitchell and research by Scott Hill. Jared Schwartz is our executive producer and our theme music is “Countdown” by Neon Beach. Music behind our sponsors today is “War” by Enoch Yang. Image credit: Taylor Hill/Getty Images, modified by CoinDesk. Join the discussion at discord.gg/VrKRrfKCz8.

Transcript

Click on a timestamp to play from that location

0:00.0

He seems to have an instinct that the power users of the platform are willing to pay in a way

0:04.6

that they've never been asked nor able to. It really is about a fundamentally different business

0:08.9

model for a content network than we've seen, and there is potentially a huge inherent disruption

0:13.6

there. It's not surprising to me that he's maintaining the idea that it's for bots. Remember,

0:17.9

the reliance on advertising has been called the internet's original sin.

0:21.6

And holding aside any controversy that you feel about Elon, this will be one of the most

0:25.3

fascinating experiments in modern social networks.

0:29.2

Welcome back to The Breakdown with me, NLW.

0:33.4

It's a daily podcast on macro, Bitcoin, and the big picture power shifts remaking our world.

0:39.2

The breakdown is sponsored by nexo.io, Circle, and FtX, and produced and distributed by CoinDesk.

0:46.9

What's going on, guys? It is Tuesday, November 1st, and today we are talking about Elon, taking over Twitter, whether there's a payments play,

0:54.8

what the role for crypto is.

0:56.7

But before we get into that, however, if you are enjoying the breakdown, please go subscribe

0:59.9

to it, give it a rating, give it a review, or if you want to dive deeper into the conversation,

1:04.1

come join us on the Breakers Discord.

1:06.1

You can find a link in the show notes or go to bit.ly slash breakdown pod. Also a disclosure as always, in addition to them

1:12.2

being a sponsor of the show, I also work with FTX. All right, folks, well, as I mentioned last week,

1:18.3

we are currently down as a family in South America and a couple things that means. One is, like I said,

1:23.8

you'll be getting more interviews interspersed with these regular shows. I did haul down the equipment because I didn't want to miss anything huge for two weeks of being

1:30.7

down here. But second, the quality might not be quite what it normally is. It's a little echoey in

1:36.1

here, but we're going to do the best that we can. So today, we are talking the latest in the

1:41.5

Bird app. On Thursday, Elon Musk closed the Twitter deal on the original terms.

...

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