Deep Fakes for the Public Good, or so goes the pitch.

From American Public Media, this is Marketplace Tech.

I'm Lily Jammale. It was an early attempt to use AI in the 2024 election.

Ahead of January's New Hampshire primary,

an audio deep fake of President Biden

made it to some voters in the form of a robocall.

It's important that you save your vote for the November election.

Save your vote, i.e. don't vote in the primary. A political consultant named

Steve Kramer claims he orchestrated that call to show the dangers of deep fakes.

Nevertheless, it caused real confusion and claims of education and parodies are everywhere, including deep fake videos.

But Marketplace Adams says intent doesn't always eliminate impact.

Someone can always claim, oh, this was just supposed to be funny.

But when those videos get taken out of context,

or when they're actively pushed out in a way that's ambiguous,

that's where some of this misin disinformation really gets going.

Yeah, another example that's fairly recent comes out of the state of Arizona.

There's an online newsletter called the Arizona Agenda that's run by local journalists in the state and

they generated their own deep fake of Kerry Lake the Republican and

ally President Trump who was currently running for Senate for the Senate seat in Arizona.

It was also made as a warning from what they say.

Hi, I'm Carrie Lake.

Subscribe to the Arizona agenda for hard-hitting real news and a preview of the terrifying

...