Can Bud Light Still Be the Beer for Everyone?

The Journal.

The Wall Street Journal

Business News, Daily News, News

4.2 • 5.8K Ratings

🗓️ 8 May 2023

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Last month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash. Further Reading: -Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash -Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash -How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate Further Listening: -The Great Beer Battle of 2019 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hi, impressive carrying skills, right?
0:08.4	I got some Bud lights for us.
0:10.3	On April 1st, the transgender influencer Dylan Mulvaney posted a video to her Instagram.
0:16.0	It was a sponsored post for Bud Light, highlighting a contest the beer brand was running for March
0:20.6	Madness.
0:21.6	So I kept hearing about this thing called March Madness, and I thought we were all just
0:26.0	having a hectic month, but it turns out it has something to do with sports.
0:30.8	And I'm not sure she talked about March Madness and this contest.
0:35.2	That's our colleague Jennifer Mulvaney.
0:37.2	And she also shared that Bud Light had center a gift of a personalized can and it had her
0:43.9	picture on it.
0:45.2	And it was to celebrate 365 days after her transition.
0:50.3	This month I celebrated my day 365 womanhood and Bud Light sent me possibly the best
0:55.8	gift ever a can with my face on it.
0:59.0	Check out my Instagram story.
1:00.0	The post itself was pretty standard.
1:02.3	The kind of thing influencers post all the time.
1:05.1	But the response to it was unusual.
1:07.8	This morning backlash brewing against Bud Light over its product placement deal with
1:12.2	TikTok star Dylan Mulvaney, a trend.
1:15.1	Some Bud Light drinkers objected to the beer partnering with the transgender influencer
1:19.2	and they took their anger out on the brand.
	...

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