4.8 • 641 Ratings
🗓️ 15 January 2025
⏱️ 52 minutes
🧾️ Download transcript
In this episode, Dr. Sandra Matz shares the compelling world of psychological targeting and the power of big data. Dr. Matz, the David W. Zalaznick Associate Professor of Business at Columbia Business School, delves into her groundbreaking research which intersects psychology, computer science, and big data analytics. We explore how seemingly innocent digital traces can reveal deep insights into our personal lives, and the double-edged sword of how these insights are used—not just to influence our shopping habits, but potentially our very choices and beliefs.
From her unique perspective as a computational social scientist, Dr. Matz discusses the nuances of digital footprints and their implications. We dissect the ethical boundaries of big data, touching upon the balance between technological advancement and individual privacy. As algorithms gain an increasing presence in our daily decisions, understanding this balance has never been more critical.
Some highlights we explore:
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0:00.0 | Now we live in this world where we have generative AI. |
0:02.6 | We have these large language models out there. |
0:04.5 | And because they've read the entire internet, they're incredibly good at solving tasks they were never trained for. |
0:10.1 | So we've done these recent studies where we essentially just take someone's posts on social media. |
0:15.4 | We ask chaty-pT, what do you think is the personality profile of that person? |
0:19.5 | And it just does a remarkable job. |
0:21.6 | It's never been trained to take your credit card spending, Facebook posts, whatever, |
0:25.4 | and turn it into personality profiles, let alone understand exactly what these personality profiles are. |
0:30.3 | But it's still, because again, it's read the entire internet, it just does a remarkable job. |
0:37.1 | Hello, everyone. Today's episode is made possible by. Hello, everyone. |
0:38.1 | Today's episode is made possible by plunge.com. |
0:42.1 | You all know that I have been an advocate of cold and heat therapy for a decade of more. |
0:48.5 | I built cold plunges in my yard before you could get them on the internet. |
0:53.3 | And boy, was I over the moon when plunge.com |
0:56.8 | hit the market with both their cold plunges and their sonnas revolutionary. You know I've |
1:01.8 | been an advocate for a long time. These products from plunge.com are plug and play. They are the |
1:07.3 | best in the industry by far, that sweet mix of price and quality. Cold plunges starting at $150 |
1:12.9 | and going, of course, all the way up to the Mac Daddy all in one units for, again, cold and hot |
1:18.9 | therapy. But the punchline here is that I'm an advocate for this brand and for cold and hot therapy |
1:24.6 | because of the effects that have had on my life. You know, I'm not a doctor and this is not medical advice, |
1:29.3 | but the science has emerged around these benefits |
1:31.4 | is clear, right? |
... |
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