Today on the AI Daily Brief, can AI really do 57% of all work? Before that in the headlines,

just in time for Black Friday, Chat CheapyT introduces shopping research. The AI Daily Brief

is a daily podcast and video about the most important news and discussions in AI.

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all the daily AI news you need in around five minutes. As we head into the holiday season,

will you be using ChatGBT as your personal shopper? That's basically the pitch for OpenAI's

new shopping research feature,

but this is a lot more advanced or in-depth than you might imagine. On the one hand, it does the

basic stuff you would imagine, like comparing items and prices to help users find the best fit,

but it's really a much more involved step-by-step, deep research for shopping sort of process.

One of the things that OpenAI noticed was that a ton of people use ChatGPT as a way to, in their words, find, understand, and

compare products. Sometimes that's about just finding what their options are. Sometimes that's

about fitting the options to their needs or preferences. And rather than just showing some

shopping-related results when people

are searching for those things, shopping research is an entire experience purpose-built for that sort

of discovery. Indeed, they make it clear that this is not necessarily just for your everyday simple

stuff. They write, for simple shopping questions like checking a price or confirming a feature,

a regular chat GPT response is quick and all you need. But when you want depth, comparisons, constraints, tradeoffs, shopping research takes a few minutes to give you a more detailed, well-researched answer. So once you get into the experience, which you can automatically select or which can be recommended to you, after you prompted, it's going to give you a set of follow-up questions. Some of those might be about price, some of those might be around preference, some of those might be around the way that you're using it, some of those will be around distinct features, and after doing a first round of initial thinking, the experience might then ask you to look at a set of different options, giving them a thumbs up or a thumb down, or comparing them. So as a way to test this experience, I tried it looking for a robot for my four and a half year old

for Christmas. He really wants robots that actually do stuff.

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