A few years ago, Disney hit a pivotal moment. For the first time, the company made more money

from its theme parks and cruises than from movies and TV. Parks have become the most important

part of Disney's business. They account for the majority of the company's profits now.

That's our colleague Ben Fritz, who's been covering the company for years.

For a long time, that wasn't true. Like most media companies, Disney made the majority of its profits from television. You know, there's cable networks like ESPN and the Disney Channel were hugely profitable.

But of course, we've all cut the cord now, right?

So there's a lot less money coming in from television,

and Disney's really leaned into its parks as a result.

Disney is leaning hard into parks.

In fact, right now, it's investing $60 billion into its parks division,

nearly double what has spent in the prior decade.

They're expanding all the parks.

They're nearly doubling the size of the cruise ship line.

They're building a new park.

And they're really relying on

that investment to drive the company's growth.

And the people within Disney in charge of spending all this money and delivering Disney's

dreams?

They are a mysterious group called the Imagineers.

Imagineers, a portmanteau of imagination and engineers,

are the creative brains that build the happiest places on Earth.

I'd say that both the opportunity and the pressure

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