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The Playbook With David Meltzer

Campbell McLaren: Co-Creator of UFC and Founder of Combate Americas| #ThePlaybook 134

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Entrepreneurship, Careers

4.91.9K Ratings

🗓️ 17 September 2019

⏱️ 23 minutes

🧾️ Download transcript

Summary

Campbell McLaren, CEO of Combate Americas and co-founder and co-creator of the UFC, discusses how the MMA league is reaching an untapped Hispanic audience and how their team is working to scale their digital sports content. On this episode of #ThePlaybook, Campbell McLaren, co-creator of UFC and founder of Combate Americas, shares his ideas on: [2:14] Why word-of-mouth was so important to the marketing of the UFC [3:58] Some of the advantages that Combate Americas holds over its competitors [18:40] How storytellers should use the power of emotion when marketing athletes [21:14] What he would choose for his senior quote if he had to pick it today

Transcript

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0:00.0

On this episode of the playbook, I have co-creator of UFC and founder of Kambate Americas, Campbell McLaren.

0:07.0

And he's going to teach us if you can look up, you can get up.

0:11.0

And more importantly, I was wondering what his senior quote would be if he had to rewrite it today

0:16.4

Learn all of this and more on the playbook

0:19.3

This is entrepreneurs the playbook for each week week I bring you some of the greatest

0:24.1

athletes, celebrities, and entrepreneurs to talk about their personal and

0:29.0

professional Playbook to success and what made them champions on the field and in the boardroom.

0:35.0

I'm your host and CEO of Sports One Marketing, David Melzer.

0:40.0

This is Dave Melter with Entrepreneur in Playbook and I have a true entrepreneur, the CEO of

0:45.9

Kambate America and the co-founder of something you may have heard of the UFC and pretty

0:52.4

awesome.

0:53.5

Campbell McLaren.

0:54.6

Now Campbell, I want to start off, thank you for coming.

0:56.7

Thank you, Dave.

0:57.7

This is the coolest set.

0:59.2

Isn't it really cool?

1:00.2

And this isn't a set.

1:01.6

Right, it's an actual place. In a bar in a karaoke lounge.

1:05.0

Yeah, thank you.

1:07.0

You know I always say with entrepreneurs and I start with even the McDonald brothers

1:12.0

that there's a million great ideas,

1:15.0

but it's another thing to actually execute and make a business out of it.

...

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