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The Beat with Ari Melber

Campaigns embrace pop culture and social media like never before

The Beat with Ari Melber

Ari Melber, MS NOW

Politics, News, Versant Media, Ms Now, Daily News, Versant, Government

4.64.2K Ratings

🗓️ 14 August 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

MSNBC's Ari Melber hosts "The Beat" on Wednesday, August 14, and delivers a special report on how the Harris and Trump campaigns are using the latest technology to reach Gen Z voters. Deja Foxx, Michael Hirschcorn, and Carole King join. To listen to this show and other MS podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transcript

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0:00.0

Welcome to the beat, I'm Ari Melber, Kamala Harris's running mate Tim Wall's out campaigning,

0:03.9

solo in Denver today, Trump.

0:06.0

Meanwhile, in the traditionally red state of North Carolina, an effort to shore up what

0:10.4

should usually be an automatic state for any winning national Republican.

0:13.6

It's a place where we can tell you tonight, Dem's now registering more voters than Republicans,

0:19.9

that's from new data, while these new Harris Zoom rallies are targeting Conservative Republicans, welcoming

0:26.7

them aboard, and this whole Zoom for Dead Heads, the ardent fans of the Grateful Dead.

0:33.0

Now these Zoom digital rallies bring us right now to tonight's special report

0:38.0

about how Harris is surging in ways that could help her win

0:42.0

and the evidence on Trump adapting to new tools online.

0:46.2

This is the key terrain for modern campaigns and it helps explain how Harris was underestimated

0:51.0

but is now on fire.

0:52.8

And it also may offer clues to the home stretch the next few months of this race.

0:57.1

Consider how the campaigns are now touting their allies by one example.

1:00.9

Historically, a candidate would highlight an endorsement in person of course and maybe

1:05.8

add some interviews with journalists here's a throwback to how they used to do it

1:10.0

how then candidate Mitt Romney was believe it or not, at the time touting then-businessman

1:16.8

and TV personality Donald Trump. They held that event. They did those interviews. That was then.

1:24.0

Now when Trump wants to showcase a business endorsement, say Elon Musk, they ducked

1:29.4

independent journalists or their own supporters in person and held the virtual talk on Twitter, now X.

1:35.2

And they made some headlines for commiserating about firing striking workers, which is illegal.

1:42.0

I mean, I look at what you do you walk in you just say you want to quit they go and

...

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