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Campaign Throwback: 'The Economy, Stupid'

FiveThirtyEight Politics

ABC News

News, Politics

4.620.3K Ratings

🗓️ 8 May 2024

⏱️ 26 minutes

🧾️ Download transcript

Summary

This is the first installment of the 538 Politics podcast mini-series, “Campaign Throwback.” Across three episodes, we're taking a look back at campaign tropes from past elections such as, “it’s the economy, stupid,” or “soccer moms” or that question about which candidate you’d rather share a beer with. We’ll ask where those tropes came from, whether they were actually true at the time and if they still hold up today. Our first installment: “It’s the economy, stupid.” It's a trope that dates back to Bill Clinton's 1992 presidential campaign. Clinton's chief strategist at the time, James Carville, had three main messages for his staff to remember: 1) Change vs. more of the same 2) The economy, stupid, and 3) Don't forget about healthcare. The second message was memorialized in a 1993 documentary about the Clinton campaign called "The War Room," and has taken on a life of its own in the field of election analysis. But is it accurate? https://surfshark.deals/FIVE38 Learn more about your ad choices. Visit megaphone.fm/adchoices

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0:00.0

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0:29.2

As in previous campaigns, it's the economy stupid. We'll be looking at that this morning.

0:35.6

First though, it's the news, stupid.

0:37.8

It is the economy stupid.

0:39.2

It's not the economy stupid.

0:41.0

It's the hair stupid, not the economy stupid. It's national security stupid. It's the hair stupid, not the economy

0:44.5

stupid, it's the hair.

0:47.0

Hello. Hello and this is the first installment of our mini-series-Truk and this is the first

1:00.3

installment of our mini-series campaign throwback.

1:04.3

Across three episodes today and the next two Wednesdays, we're going to take a look back at campaign

1:09.7

tropes from past elections, like it's the economy stupid, or soccer moms, or that question about which

1:17.2

candidate you'd rather have a beer with?

1:19.8

We'll ask where those tropes came from, whether they were actually true at the time, and if they still hold up today.

1:29.0

In our first installment, it's the economy stupid.

1:33.0

New Hampshire, nine days before the first primary in our 1992 election of a president of the

1:39.8

United States. It is said here that people are angry. You're tired of recession and layoffs.

1:46.0

The year was 1992. An incumbent George H.W. Bush was running for re-election and for a fourth consecutive Republican term in the White House.

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