Camila Pierotti , Sol de Janeiro, Founding Partner

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.2 • 2K Ratings

🗓️ 12 April 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Since launching Sol de Janeiro in the summer of 2015 with Heela Yang and Marc Capra, Camila has been focused on bringing Brazilian Beauty Secrets to life through the brand’s addictive and sensorial products. She guides the brand's product innovation strategy in the fast-expanding growing collection of luxurious products that encourage body love at its best. The inspiration for each product is rooted in Camila’s love of her home country’s positive attitude towards beauty and life. Prior to Sol de Janeiro, Camila spent 10 years in the beauty industry working in the skin care, color and gifting categories at Clinique and NARS. During that time, Camila drove global marketing strategies and innovative concepts that connected with consumers and led to the execution of many successful global product launches. These initiatives contributed to significant sales growth and also enhanced consumer engagement. Camila is a graduate of Georgetown University. --- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support Support the show

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Transcript

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0:00.0	Hi guys, welcome back to another episode of Skincare Anarchy. I'm so glad you're back.
0:11.7	Today I have a phenomenal guest once again, but especially with this brand because I have a very
0:18.4	special place in my heart for this brand. So without further ado, I want to introduce you guys
0:24.1	to the founding partner for Soul Danero, Camilla Pirodi. Welcome to the show Camilla. I'm so excited
0:31.5	you're here. Thank you. Thank you so much for having me and thank you for the great intro on the
0:36.6	brand. No, it's a, you know, I can't praise it enough. I love it. It's my favorite, like, you know,
0:42.8	it's been my favorite body care brand for a long time and the scent is something I'm addicted to.
0:47.8	So I'm super excited to talk to you about, you know, everything brand related but also about you
0:54.0	and your journey and your background in the whole industry and, you know, what led to SDJ.
1:01.4	Yes, of course. I mean, should I just dig in and tell you? Yeah. So from the beginning,
1:07.3	the more stories, the better. Wonderful. That's, that's actually my favorite thing to do is
1:14.3	storytelling and I think that's the why our brand has been so successful because we do tell our
1:22.5	story, you know, we're founders and we all have such different journeys. And my journey,
1:29.5	obviously, started when I was born in Brazil. I'm from Rio. And when we were young, my film
1:37.2	we moved over here to the US and it's funny because it was never meant to be a permanent move.
1:44.0	And we still always went back and forth because of my parents' jobs. And so I felt like I was
1:51.4	always in between these two worlds, right? I was one day, we're always going to go back to Brazil,
1:57.2	but at the same time, we're living in the United States and we would go back so often. And that's when
2:06.0	I became kind of like a storyteller that I love talking about. But I noticed the difference
2:14.0	is the nuances between the approach to beauty, between the Brazilian world and the American world.
2:24.0	And I think that moment where I knew there was something special about my background and being
2:30.4	Brazilian was when I would wear my tiny bikini and people would ask me like, how can you wear such a
	...

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