On this episode of the playbook, I have Cameron Diaz and Catherine Power, the co-founder of

Aveline Wine, and we're going to talk about how two partners can find the superpowers in each other and what a traditional wine brands are

missing when communicating with younger consumers. Join me for all of this and

more on the playbook.

This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs to talk about their personal and professional

playbook to success and what made them champions on the field and in the

boardroom. I'm your host David Melzer. This Dave Melter with Entrepreneurs The Playbook,

and I am so excited.

I have two wonderful co-founders of Abiline Wine.

You may know one of them, that's right,

Catherine Powers is here, she's one of the

coplounders with her less known partner Cameron Diaz welcome to the

playbook. Thank you David thanks for having us. You guys are awesome. Well, I love having entrepreneurs who have no reason to be an entrepreneur, you know, and you know because to me being an entrepreneur almost my entire career after law school

I think about people who are hyper successful what they do like why would you

torture yourself so my first question to both of you is, you know, it's hard enough to be

outdoors. Why are you torturing yourself by creating a business?

I look at it as sort of an, endeavor actually so I think that that's why

Catherine and I matched up so well is because you know I think that we both looked

at this opportunity in this white space as an opportunity to do something really fun with our friends.

And I'm just, I'm along for the ride, David, like I did a master class with Catherine, who obviously has two very successful, or three, very successful ventures already. She has who what wear, first clean skin care line. She has her click media, you know, she's a she's a

boss. So I just kind of learned from her and and took a master course as we went along and learned so much from her.

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