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Channels with Peter Kafka

"Call Your Girlfriend" co-host Aminatou Sow on how to make a hit podcast

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4585 Ratings

🗓️ 29 September 2016

⏱️ 34 minutes

🧾️ Download transcript

Summary

Aminatou Sow, who co-hosts "Call Your Girlfriend" with Ann Friedman, talks with Recode's Peter Kafka about why she started podcasting: A man said that "women don’t make podcasts." Sow explains how she and Friedman leveraged their network of media influencers, including "Girls" star Lena Dunham, to climb the iTunes charts, acknowledging that "we kind of cheated." She also discusses why she's through with San Francisco, the future of "Call Your Girlfriend" beyond podcasting and why she enjoys the fact that Snapchat makes her feel old. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Today's sponsor is FreshBooks, which makes cloud accounting software that's ridiculously easy to use.

0:05.6

FreshBooks has completely transformed how 5 million small business owners deal with their day-to-day paperwork.

0:10.3

They do everything from invoices to expenses to time tracking.

0:13.0

You can get a 30-day free trial and start saving time and money at freshbooks.com slash Peter.

0:41.9

This is Recode Media with Peter Kafka. That's me, powered by digital media. I'm here with Amina So, who's already laughing. Hello, Amina. Hi, Peter. How are you doing? You're laughing. That's good. I mean, you're entertained. I'm watching your record ads. It's funny. I want to talk about your ads as well. You are a professional podcaster. You're a podcast star.

0:42.8

Something like that.

0:43.9

What's your podcast called?

0:49.4

My podcast is called Call Your Girlfriend. It's a podcast for Long Distance Besties Everywhere.

0:50.9

And it's you and your girlfriend?

0:54.1

Anne Friedman, who is a writer. Best friend. Yes, best friend. Not actually boyfriend, girlfriend, girlfriend, girlfriend. No, long-time best friend. We met in Washington, D.C., and I think at this point, we have lived further apart than we've lived in the same city. And the concede is you do it remotely. That's the whole schick, right? You call each other. That's the conceit of the show, is that we call each other, and it's our catch-up phone call, in essence. And we have an agenda, and we talk about all the things that you talk about with your friends. We talk about the Kardashians. We talk about Wendy Dank, going to Burning Man, and we talk about politics. We talk about menstruation, talk about the Kardashians. We talk about Wendy Dank going to Burning Man. And we talk about

1:28.4

politics. We talk about menstruation. We talk about feminism. The high and the low. And it's a big

1:33.6

hit show. It's doing pretty well. Like out of the gates, big hit show. How'd you do that?

1:37.4

You know, I wouldn't say out of the gates. I think that, I think two things happen. One is that

1:42.9

when we started doing the show, our friend Gina Delvac, who is a producer, she is the radio person in essence.

1:49.7

And she was the one that was like, here is how you make a podcast, buy this microphone, do this, let's figure it out.

1:56.4

And by the time that people had started paying attention to podcasts again, we had a strong back catalog. Because there was a wave. Podcasts were big. Then they went away. And they went away. And then serial happened. And all of a sudden people were like, hmm, who are the other, like, you know, like non-white guys who are making podcast? And, you know, and so. Not all white guys. Not all white guys. But, yeah, you know, like, that's also part of kind of the lore of our podcast is that we were, we were told by a man that women don't make podcasts. And nothing motivates me faster than that. You know, it's like, how hard can it be? That guy was your investor, right?

2:34.8

Because obviously he wanted to be a podcast.

2:35.7

Oh, my God.

2:36.4

Please call this. No, I mean, that guy's podcast sucks, but nothing motivates me faster than telling me that, like, women don't do a thing. And, yeah, it's like, how hard can it be? Turns out it's not that hard. So it's a great show. I've been doing a crash course in the last week or so.

2:54.1

It's in many ways an advice column, right?

2:56.7

Is there always reader questions or just frequently reader questions? You know, there are frequently reader questions.

2:58.4

It's funny.

...

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