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99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.8 • 27.5K Ratings

🗓️ 25 March 2014

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers–usually guys–promise to battle the heartless, tight-wad insurance companies on your behalf.

Transcript

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0:00.0	This is a 99% invisible. I'm Roman Mars
0:04.4	This is attorney blah blah
0:06.3	Brown and Groupin
0:07.4	Philip some associates
0:08.3	Lowell the Hammer Stanley and I'll get you lots of money for your blah blah injuries broken bones
0:14.4	burned paralysis victim victim victim victim
0:17.2	oh me call me call now call me right now four59 cats. Our friend Sean Cole has always been impressed by lawyer ads.
0:31.0	I would say more totally confused by lawyer ads.
0:36.1	I mean I'm just like like really like is disaster footage or your cousin wearing a
0:40.4	judge's robe the best way to represent your practice but I started looking
0:44.2	into them these lawyer ads in particular the sort of like fly-by-90 bottom
0:47.6	feeder-seeming lines and I fell down the well into the Byzantine crazy subterranean wonderland of lawyer
0:56.4	advertising regulation which has errors to it and factions and there's this
1:02.3	seemingly endless civil war in lawyer it and
1:03.0	endless civil war in Lawyer Nation about whether lawyers should
1:07.7	advertise their services at all.
1:09.6	But first let's just enjoy
1:12.0	and indulge ourselves in some of the more excessive, nay, surreal examples of the genre.
1:27.0	Maestro?
1:28.0	Here we go.
1:30.0	If you've been in an auto accident, here are a few important tips.
1:35.0	Don't give a...
	...

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