Call it a sticky situation
Marketplace
Marketplace
4.6 • 8.5K Ratings
🗓️ 18 April 2023
⏱️ 27 minutes
🧾️ Download transcript
Summary
After this year’s banking crisis, some lenders have bumped up interest rates on savings accounts to lure new depositors. But if the hassle of switching banks makes you go, “ugh,” blame it on what economists call “deposit stickiness.” What would it take to get customers unstuck? Plus, Netflix’s failed foray into live-streaming, and the origin of the modern welfare system, courtesy of the Marketplace podcast “The Uncertain Hour.”
Transcript
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| 0:00.0 | In which we talk banks, we'll do a little import export over in the UK, and we'll tell |
| 0:08.0 | you how welfare policy in this economy got to where it is. |
| 0:12.5 | From American public media, this is Marketplace. |
| 0:25.0 | In Los Angeles, I'm Chai Rizal. |
| 0:26.9 | It is Tuesday, it's the 18th of April. |
| 0:29.3 | Good as always to have you along. |
| 0:31.6 | Everybody, we are going to begin today with a little bit of behavioral economics. |
| 0:35.6 | Sort of a, what would you do? |
| 0:38.2 | Kind of thing. |
| 0:39.2 | Appalemite I heard is out with the new FDIC-insured savings account. |
| 0:43.0 | They're working with Goldman Sachs. |
| 0:44.4 | The account offers a bit better than 4% interest. |
| 0:47.8 | And maybe you said to yourself, when you heard that, you know, 4% is pretty good, especially |
| 0:52.2 | because the average interest rate on a savings account right now is below 1%. |
| 0:56.8 | That is, by the way, according to bankrate.com, they track that kind of thing. |
| 1:01.4 | And then at the same time, you might also be thinking, do I really want to go through |
| 1:06.1 | all the online forms and close my old account and click through all the terms and conditions |
| 1:10.8 | and all the rest that I'm going to have to do just to get that better rate? |
| 1:14.9 | Well to a certain extent, it turns out that the banking system kind of depends on you |
| 1:19.0 | saying, yeah, it's not worth it. |
| 1:22.0 | Here's Marketplace's Matt Levin. |
| 1:23.0 | He get us going. |
... |
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