California farmers reshape agriculture with cutting edge tech

Marketplace Tech

American Public Media

Technology, News

4.6 • 1.2K Ratings

🗓️ 20 May 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

California is known for being home to Hollywood and Silicon Valley. But the Golden State also has millions of acres of farmland, and we’re exploring how technology is changing that landscape in a series this week about “Agtech Valley.”

We visited HMC Farms with its farm manager Drew Ketelsen, who took us to an orchard of Lady Erin yellow peach trees trained to grow in narrow upright pillars rather than the usual rounded shape.

Transcript

Click on a timestamp to play from that location

0:00.0	Starting a business can be overwhelming.
0:03.3	You're juggling multiple roles, designer, marketer, logistics manager, all while bringing your vision to life.
0:10.0	But for millions of businesses, Shopify is the ultimate partner.
0:14.3	Shopify is proud to power many sources of UK e-commerce, from brands like Mattel and Jim Shark to new entrepreneurs.
0:21.2	Build a stunning online store with Shopify's ready-to-use templates,
0:25.4	boost content with AI-powered product descriptions,
0:29.0	page headlines and enhanced photography.
0:31.9	Marketing is easy with built-in tools for email and social media campaigns.
0:36.9	Plus, Shopify simplifies everything from inventory to shipping and returns.
0:41.9	If you're ready to sell, you're ready for Shopify.
0:44.9	Turn your big business idea into with Shopify on your side.
0:49.2	Sign up for your £1 per month trial today at Shopify.com.uk.
0:52.8	Try.
0:53.9	Go to Shopify.com.uk.uk slash try.com.uk.uk slash try. Go to shopify.com.uk.
0:55.3	U.K. slash try. Shopify.com. UK slash try. This is it, folks. Our May fundraiser ends this
1:03.4	Friday, and it's your last chance to help us reach an important goal. With federal funding for
1:08.7	public media on shaky ground, we're preparing for a future where
1:12.6	we rely even more on you, our listeners. Your support powers trusted, independent journalism about
1:19.4	the economy, and makes it accessible to millions of listeners. Let's hit our goal before
1:24.8	Memorial Day weekend. Give now at Marketplace.org slash donate.
1:29.6	That's Marketplace.org slash donate.
1:36.0	There's Silicon Valley.
	...

Transcript will be available on the free plan in 10 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from American Public Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of American Public Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.