If you’re in an airplane with 300 other passengers and you could have a passionate piot or a competent, committed and consistent pilot which would you take? Passion whilst important in the beginner can be an overrated trait for entrepreneurs and often acts as an excuse for poor judgment and ‘gut’ instincts. In today’s honest episode, Rob discusses the value of consistency, commitment, and persistence in business and why creating enduring success and longevity is far more important than just being passionate about what you’re doing.  KEY TAKEAWAYS Passion is often an excuse for being emotional, acting reactively and using your ‘gut’ instinct instead of proper diligence or research. When you start of and you don’t have the experience, passion can be an asset that makes up for what you currently lack, but you’re still lacking. Enthusiasm is different from passion, it’s controlled. Passion is almost an uncontrolled emotion and enthusiasm shows commitment and an obsession for your business and customers. Puristance is keeping going despite the knockbacks whereas passion is uncontrolled excitement but persistence is the ability to just keep on going no matter the setbacks Consistency and Commitment are longer burning traits then passion and will carry you further in business because there is something behind it backing it up, with passion there is no substance behind it and it will burn out over time. Often a lot of the things that make you wildly excited in business and the things that you’re passionate about don’t make you any money. There’s a lot of people using passion as an excuse in business and they’re passionate about so many things that in reality they’re passionate about none.   BEST MOMENTS “Every winner was once a beginner” “Every master was once a disaster” “Passionate people can lash out and be uncontrolled” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com