Struggling to keep up with all the different types of social media? Are you wondering which one to use to promote your new business? In today’s podcast, Rob takes us through the social media that nobody is talking about in business...Whatsapp! Whilst many people use Whatsapp for communication in their day to day lives Rob gives us an exclusive look into how you can use Whatsapp to benefit your company, expand your business, increase sales and keep in touch with your customers and clients. KEY TAKEAWAYS People often talk about Facebook, Youtube, Instagram and LinkedIn as good social media sources to promote your business. However, many people overlook a common source of media that is widely used, which is Whatsapp. Adding Whatsapp into your social media marketing allows you to reach more people. The more sources of media you use, the more people you are able to reach. Having a community on Whatsapp usually means they are more engaged with you and follow you on every platform, offering them exclusive deals is well received and usually more successful than other platforms. Action plan for using Whatsapp. Setting up your own Whatsapp group. Generating a link that you can put online meaning others can click the link to join your group. Download ‘Whatsapp For Business’ meaning there is no restriction on how many members can be in the group. Create clear guidelines for members to follow so that users can enjoy the group for the intended purpose. Add value to the group, such as utilizing the voice note feature of the app, something that you are unable to do on other platforms. Use it to link people to important videos or product launches you have online that they may not have already seen. Use it to grow your other social media platforms. You can repurpose content used on your other social media platforms, as well as creating new content exclusive to the members in your WhatsApp group. As well as testing new content or ideas on your exclusive Whatsapp group members, if it is successful you can share that particular content on your other social media platforms. BEST MOMENTS “It has definitely generated hundreds of thousands of pounds” “They are the most engaged, the most dynamic and hopefully the best community members that you have” “When all is said and done, more is said than done” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com