Do you want to learn how to increase your reach, engagement and game the new and updated Facebook algorithm? Listen in as hear exclusive content straight from one of Facebook's account managers on how opening up debates and showing vulnerability can increase your reach and grow your personal brand.   KEY TAKEAWAYS When you open up and show emotion on your Facebook platform so does your audience. When you do this, the algorithm recognises this. You may not think your followers view your content, for this reason, however, the algorithm will prove that this type of content gains more reach.   If you have a critic or a troll commenting on your platforms, you may worry about that and want to delete that. In reality, you should embrace that and ask them to explain themselves. You want to get your critics and trolls as well as your followers and fans debating.   Facebook's algorithm recognises the importance of polarisation. By putting your thoughts and opinions out there, being binary and staunch in your opinions and beliefs on what you think is right and wrong, will allow Facebook to reward you for that by upping your reach.   With the previous Facebook algorithm, a ‘thank you’ or an emoji would count as engagement with your followers, however now if you were to do that particularly if you repeat it Facebook will mark it as spam and reduce your reach.   BEST MOMENTS “Facebook wants a debate, they really want it, and I’ve been told from the horse's mouth.” “Life rewards people who are very sure and certain and clear and maybe I should fight a bit more for what I believe in.” “My challenge, and I encourage you to do the same, is to find out what’s meaningful to me.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com