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Disruptors

Caffeine Cast: Tasks You Can Outsource on Social Media [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 15 August 2019

⏱️ 14 minutes

🧾️ Download transcript

Summary

In this episode of TDE Rob explains the tasks that your social media manager should be doing and why each task is important. He also breaks down how you should portion the different types of content up. Find out how you can get the most out of outsourcing your social media by listening to this episode…  KEY TAKEAWAYS  Give them the job specification, the mission and vision of your business, the key result areas, the income generating tasks and then the other tasks.   Some of the tasks should be:  Let them run with the social media that you use the least using an app or software where you don’t have to give them your passwords but can still give them access to your account.  Get them to repurpose your content that you’re not already posting into. For example, take a FB live video and create other social media posts from that.  You want them to increase the amount of posting that you already do. E.g. If you post once a week, get them to post once a day.  Have them set up your own business groups on your social media. It takes time to grow a group so get them to increase the numbers within the groups.  Use your existing platforms to grow your other existing platforms.  Have them follow all of the major influencers in your space and model some of their best work. Don’t copy, just model their work.  Get them to create a content plan for you each day so you know what they need from you and when and what content’s going out where and when.  They need to be doing keyword and headline research so you know what’s being searched for the most.  Get them to join all of the other Facebook groups within your industry and connecting with all of the influencers within your niche.   Your content should consist of about 70% content, 10% personal, 5%-10% pure engagement jacking and 5%-10% selling.   ‘The truth about entrepreneurship’ is one of the most popular headline within my niche on YouTube. ‘Will make you’ is one of the most engaging phrases on Facebook.    BEST MOMENTS  ‘You need to give them access to your accounts.’  ‘Don’t think you have to create new content all of the time.’  ‘There’s new content within your existing content.’  ‘Good artists copy, great artists steal.’  ‘Remain unique but model what works.’  ‘The purpose of shares, likes and comments is reach. The more you get, the more reach you have.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

Welcome to the disruptive entrepreneur podcast.

0:07.0

What does the word disruptive mean to you?

0:09.0

Means going beyond the ordinary, going beyond the status quo.

0:12.0

Not thinking in the conventional way, not just sort of following the herd.

0:16.0

Disruptive means taking things up, you know?

0:18.0

Disruptive entrepreneur is somebody who sees the problem and embraces the problem with a new way.

0:23.8

Shake up and awakening.

0:25.1

Quality will take care of itself and you'll go for being disruptive but also profitable.

0:29.4

When you use your reservoir of talent, when you love what you do then you disrupt mix it up

0:34.3

change it up and dominate and now your host eight times best-selling author and

0:39.7

double world record, Rob Moore.

0:43.0

Hi, it's Rob and we are in a marketing mastermind

0:46.0

and I've been asked the question,

0:49.0

what specific tasks, jobs, should a social media manager or VA who manages your social media, what tasks

0:59.8

should they be doing in the next 90 days? So as you listen this could be you or this could be

1:05.7

someone that you've hired. So the first thing you need to do is to give them the job spec with the vision of your company at the top,

1:17.0

the mission and values of your company, the key result areas,

1:21.2

the income generating tasks, and then the other tasks, and you create a job

1:27.2

description internally that you use, that's the formula I like to use the most.

1:32.6

It can still be a two page document.

1:34.8

It doesn't have to be massive.

1:35.8

Now, we're sort of reverse engineering here because you've asked me what tasks they're going to do

...

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