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Disruptors

Caffeine Cast: BEWARE Vanity Metrics & Your Mum's Lasagne [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 10 August 2017

⏱️ 11 minutes

🧾️ Download transcript

Summary

What are the real metrics of your business and what are the vanity metrics? Rob tells you why you need to track your data and take into consideration the real metrics, in order to make better decisions for your business. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

Welcome to the disruptive entrepreneur podcast.

0:05.0

What does the word disruptive mean to you?

0:07.0

It means going beyond the ordinary, going beyond the status quo.

0:10.0

Not thinking in the conventional way, not just sort of following the herd.

0:14.0

Disruptive means taking things up, you know?

0:16.0

Disruptive entrepreneur is somebody who sees the problem and embraces the problem

0:20.0

with a new way.

0:22.0

Shake up an awakening.

0:23.0

Quality will take care of itself

0:25.0

and you'll go for being disruptive but also profitable.

0:28.0

When you use your reservoir of talent,

0:30.0

when you love what you do, then you disrupt.

0:32.0

Mix it up, change it up and dominate and now your

0:35.0

host eight times best-selling author and double world record holder

0:39.5

Rob Moore. Hi it's Rob Moore. Welcome to this audio and video disruptive entrepreneur, Caffeine Cast, which means it's

0:47.7

shorter, sharper and faster than some of my longer episodes.

0:51.4

Now I want to give you a bit of a warning. We all have this

0:54.9

confirmation bias. We're looking to all make true what we believe. Why do we all

1:01.8

think that our mum's lasagna is the best? We don't know because we haven't

1:05.2

tried every other mum's lasagna. So I want you to be very aware in your business of what I call vanity metrics. I'll give you a load of examples short, sharp,

1:16.4

fast that maybe you can look into in your own business. So the number of likes you have is a vanity

1:22.2

metric because apparently up to 97% of the likes you have on your Facebook

...

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