How To Lose 10lbs in 7 weeks, and transform your body?  As entrepreneurs, as business owners, it can be hard to find the time to look after yourself. We all know intellectually that ‘Health is Wealth’ but sometimes it can be hard to find the time and motivation to really enhance your health. For the last seven weeks, Rob has conducted a social experiment in accountability with a group of 21 people. All of which have lost an average of 10lbs. From making sure there is the right amount of money involved to ensure that there is a healthy balance between competition and support, Rob talks through his learnings from the process. Listen here to see how accountability can enhance your health, and your business.    Key Takeaways  I went to Dubai in December and I ended up 8kg over my ideal weight. I felt like I was letting myself down. You can get really busy with running your business, and ill health can creep up on you over time. I decided I wanted to do a health challenge with other people, and it was in December so I thought other people would be interested. 19 people gave my mom £500 for this challenge. Then we set the aim of body transformation.  The next seven weeks were some of the craziest in my life. We all lost weight, on average 10 kilos. There were lots of reasons why it was successful. A lot of people said this transformed their life.  £500 was a good number. It wasn’t a large enough amount of month that we were going to kill ourselves for it but it was a good motivator. The commitment of money is a good one. The amount of money created good accountability. Several people wanted to get the money back. Everyone said that they would have paid £500 to get fitter, stronger and healthier. It’s much more painful to lose £500 than to gain it.   Initially, we said that one person wins all the money, which didn’t bring out the best in everyone. Then we split up the pot into the top three, with the first prize winning £5,000. The amounts of money were enough to be a motivator but not enough that people would cheat.  The competitive element was key. This wasn’t to do with the money, and some people just want to be the winner. I just wanted to show people how much I had changed, showing your peers how successful you are.   The pain of backing out. Because we were all doing check-ins and sharing photos. None of us could leave because it was so public to leave. It would have been too embarrassing and shameful to leave. Shame is not an ideal emotion but it’s still a motivator.  We did weekly check-ins. It can be difficult to stay focused and accountable. Once a week at the same time, we shared our photos and metrics. I never was able to go for a long period of time without being close to check-in. We all went a bit crazy several weeks in. We all supported each other though to balance out the competitiveness in the group.  The timeframe was important. Some people said that seven weeks was too short. The deadline acting like a really key motivator. We are doing a 12-week one now, which might be too long, but there will be a deadline that approaches them soon enough.    Best Moments  ‘Health is wealth.’  ‘I know about accountability, and put this into this fitness challenge.’  ‘We wanted to dramatically transform our bodies.’  ‘Everyone in that group lost vast amounts of week.’  ‘The commitment of money is a good one.’  ‘The £500 wasn’t the biggest driver to win, but we didn’t want to lose it.’  ‘I want to prove to people that I am the best student., and prove myself.’  ‘It easy when people don’t notice that you aren’t actioning things.’  ‘There was a shame of not succeeding.’  ‘I had a 12oz fillet steak once I had finished the seven-week challenge.’  ‘At one point we all thought about quitting.’  ‘Deadline focused our minds.’  ‘Your energy and vitality is your capacity to be successful in your business.’  ‘Model these elements in your business.’  ‘You can lie to yourself, but you can’t lie to other people in a group.’  ‘I wanted to steer the direction away, which over a longer period of time can be easier.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com