There are three essential elements every entrepreneur must master in order to build a unique, disruptive, powerful business brand and in today’s episode Rob Moore shares and explains these three tried and tested elements to success. Miss this episode at your own risk. KEY TAKEAWAYS Three elements of building a unique, disruptive, powerful business brand. A full competitor analysis. Try to study your peers, the great artists of the time or even in history, don’t be driven by ego and saying that you want to be unique. Having an ego and saying that you know it all, you will miss out on some influence or some movements or some trends that are happening at the moment and this may lead to a very huge loss to you or your company. Copy the great or people who have achieved greatness in their lives if you have to because you will see great results in your business and personal life. If you want to build a great business, you're wise to learn from businesses that have gone before you that have blazed the trail, that has made mistakes, that have gained experience that are more resilient, they have more reach, more impact, they have wisdom and they have resources. The second element is to study external business models and sources and get your inspiration outside of your niche.Borrow influences in those external, non-niche business models and bring them into your business model. And what that does is that creates something that your competitors do not do. You borrow the best bits of your competitors, which is element one, but then you create an external, non-competitive marketplace, strategies, tactics, influences and creativity and that’s when you've got something unique. The third element then of creating a unique business and or brand is you and your uniqueness and your inspiration and your personality and your flavour. Who are you? Who are you naturally? How do you express yourself and who you are? Honour who you are. Honour what you've done. Honour what you know. Honour what's unique about you. Honour your strengths. Honour your weaknesses. Honour your flaws. Honour your own experiences. BEST MOMENTS “Good artists copy great artist’s steal.” “Be great by modelling the traits of the greats and modelling competitors.” “If you learn from everyone, even outside your niche, then you're even more unique.” “Learn from competitors, who you perceive screw people over, or you think do business badly or wrong, or learn from people whose values are completely different from you.” “If you've gone to the point where you have learned from your competitors, you've learned from slightly wider niche and you're learning from a completely different niche that you're inspired by, if you're at that level already, then now start studying people you think you didn't like.” “Don’t do what your competitors do badly, but model what they do well.” “If you don't risk anything, you risk everything.” “Learn from everyone above you, elite, equal to you, below you, be an open-minded person.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com