Welcome back to The Breakdown with me, NLW.

It's a daily podcast on macro, Bitcoin, and the big-picture power shifts remaking our world.

The breakdown is sponsored by crypto.com and nexo.io and produced and distributed by CoinDes.

What's going on, guys? It is Sunday, November 1st, and that means it's time for long read Sunday.

As you'll have heard from yesterday's show, I think that the big theme, or at least one of the

big themes from last week, was some serious bullishness

for Bitcoin. And so today, I'm keeping with that theme and I'm going to do something a little

bit different. Instead of the normal sort of op-ed that I read, I'm going to read Greyscale's

2020 Bitcoin Investor Study. This is a look that they've done for the last two years around where

Bitcoin fits in the investor mindset, and it's pretty good. Now, one note, obviously, I won't be

able to read all of the different charts in this 13-page PDF, so I recommend you go check out

the link in the show notes. This is the second consecutive year that

Grayscale, the world's largest digital currency asset manager, surveyed investors to explore

changing attitudes and perspectives around Bitcoin. Since its inception more than a decade ago,

Bitcoin has become a popular topic for discussion for investors, advisors, financial institutions,

service providers, regulators, and policymakers. As more stakeholders

come to the table on this nascent asset, they have brought a variety of perspectives and research

that, collectively, has helped the world better understand how digital currencies fit within the

existing global financial system. Though it's clear, the world is still in the early days of

integrating Bitcoin into our

everyday lives. This year has been unlike any other in recent history. The COVID-19 pandemic and

subsequent economic recession have forced individuals, small businesses, corporations, and governments

...