Buyer’s Guide News + Other Changes at BLISTER
GEAR:30
BLISTER
4.9 • 845 Ratings
🗓️ 3 July 2026
⏱️ 59 minutes
🔗️ Recording | Apple Podcasts | RSS
🧾️ Download transcript
Summary
Luke Koppa and Jonathan Ellsworth break news about our 26/27 Blister Winter Buyer’s Guide, and some other big changes at BLISTER. They also talk about the changing media landscape in 2026, and how BLISTER has been able to remain independent for 16 years — and counting.
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RELATED LINKS:
Order our 26/27 Winter Buyer’s Guide
CHECK OUT OUR YOUTUBE CHANNELS:
Blister Studios (our new channel)
Blister Review (our original channel)
TOPICS & TIMES:
Shoutout: New BLISTER+ Members (1:46)
The Big Buyer’s Guide News (3:57)
New Sections: Frontside & On-Piste (9:51)
Our ‘Best Of’ Section (13:13)
Cover Photo of the Guide (19:36)
Other Updates on the Site: (23:10)
Blister Access Pass (23:10)
More Content, Same Price (26:36)
Head-to-Head Comparisons (30:53)
Field Reviews (34:59)
Media Landscape in 2026 (44:09)
How We Operate / Our Principles (50:39)
CHECK OUT OUR OTHER PODCASTS:
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Transcript
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| 0:00.0 | Hey everybody, welcome to the 400th episode of Gear 30. |
| 0:09.0 | My goodness, 400. |
| 0:11.8 | Right here on the Blister Podcast Network, where we are very proudly based out of Elevation |
| 0:17.8 | Hotel, right here in Crested Butte, Colorado. |
| 0:21.9 | I'm Jonathan Ellsworth, the founder of Blister, and you can check out everything. |
| 0:27.7 | We're doing and reviewing over at blisterreview.com and on our YouTube channels, Blister Review |
| 0:34.7 | and Blister Studios. |
| 0:37.5 | Well, a few weeks ago on Gear 30, it was episode 397, if you want to go back and check it out, |
| 0:45.2 | we asked you to weigh in on what you thought we ought to do with our massive winter |
| 0:52.0 | buyer's guide, and many hundreds of you did weigh in. |
| 0:56.8 | And so today, Lou Kappa and I are here to give the update about our 2627 winter buyers guide, |
| 1:05.1 | including a new section that we are going to be adding this year, |
| 1:09.4 | some tweaks that we are going to be making to year, some tweaks that we are going to be making |
| 1:11.7 | to other sections, and why it is important and incredibly helpful for you to pre-order the guide |
| 1:19.8 | now. And then from there, we go on to talk about some of the other broader changes that we |
| 1:25.5 | are going to be making here at Blister and why we are |
| 1:28.8 | doing that. And that then leads into a conversation about the changing media landscape in |
| 1:35.6 | 26 and how we've been able to remain fiercely independent for 16 years now and counting. |
| 1:46.3 | Okay, time now to give a shout out to a few of our newest Blister Plus members, including |
| 1:51.7 | Joshua in Reno, Nevada, William and Hunter at Moab Cyclary they just renewed. |
| 1:59.0 | And shout out to Moab Cyclary. That is a hell of a shop. |
| 2:03.3 | We've got new members, Chris and Rebecca in Bozeman, Montana. We've got Petros, who, I know, |
... |
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