It's Tuesday, March 16th.

Welcome to Marketfoolery.

I'm Chris Hill with me today, Mr. Bill Barker.

Thanks for being here.

Thanks for having me.

We got something different in store for the dozens of listeners.

We're going to be talking about the news of the day through the lens of a little thing

we like to call biceller hold.

So I'm going to spot up these news stories and you tell me if you're buying, selling

or holding and we can go in a few different directions really on all three.

But let's start in the world of retail.

Dick Sporting Goods is launching its own line of men's athletic apparel and they are

aimed at competing with Lulu Lemon.

This is available online starting today and they're starting in 400 locations at Dick

Sporting Goods across the country.

So biceller hold their new line of athletic apparel for men.

I'm going to hold because there's a there's a mix of positives and negatives that I see

here.

First of all, you didn't you didn't announce the name of the brand.

VSTR, is that it?

Close.

It's VRST.

...