So much to get to tonight. I have sitting here right across the table from me, Secretary, Mayor, I call him both, Pete Buttigieg. There's so many things to talk with him about. Few people whose perspective I would want to hear more in this moment than his. We're going to get to that in just a moment. There's a lot I've been thinking about today, and one of them is this. In politics, we spend a lot of time reading tea leaves, all

sorts of tea leaves, trying to get a sense of which way the political winds may be blowing.

And right now, no matter what tea leaves you look at, I mean, very unrelated tea leaves,

the message is the same. Nobody likes what the Trump administration is doing right now. I mean, take,

for example, First Lady Melania Trump's new movie, Melania. That's what it's called. The documentary

about the First Lady in the days leading up to her husband's second inauguration has had,

it is a supersized, ginormous worldwide marketing campaign that has been put behind it.

Amazon, which produced the film, has spent $35 million marketing the film.

And just to give you a sense on how enormous that budget is, that is 10 times higher than the marketing budget of some of the biggest documentaries in the past decade.

There are Melania movie billboards and bus ads and nationally broadcast commercials during

NFL playoff games. The film was even advertised on the notoriously expensive Las Vegas

sphere. You can see, Melania covering the sphere in Las Vegas there. Literally one of the most

expensive advertising spaces in the world. And this morning, Melania rang the opening bell for the New York

Stock Exchange to promote the film, as one does, I suppose, of documentaries. And of course, her husband

used the bully pulpit of the White House and his social media accounts with more than 100 million followers to promote the film.

Now, here's what he posted on Monday.

Melania, the movie, is a must watch.

Get your tickets today, selling out fast.

And then there's a link to buy tickets, literally, in this thing, at your local theater.

But even with all that promotion, $35 million of ads, the sphere, the stock exchange,

Trump aggressively encouraging more than 100, a million of his truth social, 11 million

true social followers, 100 million followers overall, to get

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