The climate crisis is something many of us feel pretty anxious about and it's already hitting some of the world's poorest hardest

But practical action is a global development charity with 60 years of experience in tackling how to alleviate poverty for those on the front line of

Turbine change people like Pauline from Kenya

Drought has killed nearly all the animals that she and her husband have spent a lifetime looking after and the climate crisis

It doesn't just impact nature. It's decimated her income her savings and it's changing a wider community's way of life

But practical action believes that where there's action there's hope practical action have introduced solar-powered

Irrigation and their training people such as Pauline to grow vegetables with support

She now grows a number of different crops and sells them for enough profit to keep her children fed and in school

With your help practical action can do even more regenerating depleted land into productive farms

repurposing waste into energy and helping to overcome injustice for women and vulnerable groups

Please take action today and turn your hope for a better future into reality

Your donation can help build a world where the lives and livelihoods of the world's poorest people are no longer at the mercy of climate change or

Environmental degradation while there's still time visit practical action dot org to get involved

Welcome to intelligence square business weekly Olivia Yalop joins us this week to discuss her new book break the internet

Here's Carl Miller research director in social media a demos with more

Today, we're talking about that only present yet to certain generations at least fairly opaque part of generating cultural capital online

Influence for culture Olivia Yalop is a strategist a creative and trend analyzer whose new book break the internet has done just that

Receiving rave reviews for its analysis for how the influence economy works with a Olivia visiting a VIP influence

A party with a million follow a policy and even influence the boot camp along the way

She joins us now to tell us more about it very warm welcome Olivia to intelligence squared

Thank you for having me happy to be here. So Olivia

When did you kind of begin to feel the kind of early tremors of

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