Business 🤝 Values | Bear Handlon Co-Founder of Born Primitive
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 23 January 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with Bear Handlon, Co-Founder of Born Primitive, to dive deep into the evolution of entrepreneurship, the rise of live social shopping, and the importance of staying authentic in business. We discuss how platforms like TikTok and Whatnot are reshaping commerce, and why betting on emerging trends early can create massive opportunities.
Bear shares the inspiring story behind Born Primitive, how it evolved from a grassroots idea into a thriving brand rooted in giving back to veterans and first responders. We also unpack the emotional highs and lows of entrepreneurship, from navigating failure to understanding the power of intent in storytelling and marketing.
I open up about my own journey, from shoveling snow as a kid to running a global marketing agency, and how real success lies in the grit, determination, and willingness to adapt. Whether you're an entrepreneur, a creator, or just looking for inspiration, this episode is packed with actionable advice and heartfelt stories that will leave you motivated to take action.
Transcript
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| 0:00.0 | This is the Gary Vee Audio Experience. |
| 0:04.6 | Everyone got so caught up with a Mark Zuckerberg. |
| 0:07.6 | These stories of 20-year-olds that hit, |
| 0:09.5 | they didn't understand that 99.999% of people |
| 0:13.6 | have to eat f***g. |
| 0:16.3 | Judgment of others, self-doubt along the way, |
| 0:19.2 | lonely-ass moments for 3, six, nine, 12 years, |
| 0:25.8 | every day, every hour, every minute, every second being in the foxhole, no shit, most people |
| 0:32.9 | don't do it. |
| 0:33.5 | It's like your freaking Nostradamus, man. |
| 0:35.2 | Like when it comes to this stuff, you always know where the evolution is happening and you're always like yelling from the rooftops of everyone. Like, hey, heed my advice because this pivot is coming or hey, there's this new platform. Like, how do you stay on top of that? And I guess to load the question, where do you see the next evolution going? Now let me try to put everybody on. You should live on TikTok shop and whatnot. |
| 0:57.8 | It's happening right now in real time. |
| 1:00.0 | You're just selling stuff live? |
| 1:01.3 | It's happening literally right now. |
| 1:02.3 | Wow, that's awesome. |
| 1:03.3 | Literally right now, as you can see, obviously podcast people, |
| 1:05.7 | if you're listening, right outside my office, |
| 1:07.6 | I built a studio. |
| 1:09.5 | It's literally right outside my office. |
| 1:11.1 | This is expensive real estate, by the way. |
| 1:12.6 | We're in the middle of Manhattan, Bucci, fucking. |
| 1:14.7 | And they are literally live right now |
... |
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